Patrisa Philips
Referral Partner Director

Host: Sara Guappone
Head of Marketing

Referral partnerships are one of the most time- and cost-effective growth channels. And they yield long-term results: referred customers have a 16% higher lifetime value. How do you capitalize on this and make your program thrive? As ecosystems evolve, incentivizing customers is just one part of the strategy – there’s a lot more to consider.

Join our virtual session on July 13 at 12 PM PT to hear from Patrisa Philips, Referral Partner Director at Cloudbeds. With 35+ years of experience leading global partnerships at IBM and now building a valuable partner program in her current role, Pat will share her 8 best pieces of advice for optimizing channel partnerships.

Don’t miss this opportunity to ask questions and discover where referral partnerships can take you with the right strategy in place.

We'll cover:

• How referral partnerships have evolved and where they’re heading, so you know how to prepare
• Where to look for and how to identify the best referral partners for your program
• How to personalize incentives by partner persona to better serve their needs and boost motivation to sell
  

Can't make the live session? Register now to receive on-demand access.

Speakers:

Patrisa Philips
Referral Partner Director

Host: Sara Guappone
Head of Marketing