Part I: Explaining the key factors driving the rapid evolution of business partnerships
To differentiate and expand their offerings in today’s competitive market, companies are quickly moving beyond traditional reseller relationships and establishing a wider range of partnerships. Taking a collaborative approach where partners can co-innovate, co-market, and co-sell easily has become essential.
A multi-part eBook series, A Guide to Ecosystem Management delves into fundamental concepts, examples, advice, and expert perspectives on managing future-proof, revenue-generating partner ecosystems. Part I explores what is happening and why, the key personas, and the rise of coopetition.
Download A Guide to Ecosystem Management: Part I to learn more about:
Submit the form below to download the publication