The Benefits and Drawbacks of PRM Tools in Today’s Partner Ecosystems

Managing business partnerships is undoubtedly easier with the right tools. But when it comes to deciding which solution to invest in, there are a few key factors to consider, including the type of partners you work with.

Partner Relationship Management (PRM) tools have been on the market for a number of years, known for their ability to enable channel sales through optimization and automation. However, companies that are developing strategic alliances or technology partnerships will likely need a different platform that supports broader collaboration capabilities.

Download our complimentary white paper, The Benefits and Drawbacks of PRM Tools in Today’s Partner Ecosystems, to find out more.

You’ll learn about:

• The best use cases for PRMs and what their limitations are
• The future of the partner universe and the biggest challenges that partnerships professionals will face
• What to look for when evaluating partner or ecosystem management solutions